What Is A Landing Page?

Landing Pages Brisbane

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What Is A Landing Page?

If you run a modern Brisbane business, especially one wanting to build their presence online, you’ve probably heard the term ‘landing page’ before. Landing pages are a key part of the activities of businesses online in order to run campaigns and attract attention, particularly as a part of lead generation strategies. Despite the importance of landing pages, many Brisbane business owners do not truly understand what a landing page is, what it is meant to do, and how they can craft landing pages that really work for their business.

Landing Pages – The Basics

In the scope of digital marketing activities, a landing page is a single web page (standalone if you will) that is created with a certain purpose in mind. Essentially, it is where website visitors ‘land’ after clicking on an advertisement or other lead generation magnet. You might have a landing page for a specific campaign, a deal that you are running within your company, or even a resource you’re offering to potential customers. In any case, landing pages are often the first step in lead generation, the entry point for your leads.

The Purpose Of A Landing Page

Good landing pages are designed with a strong call to action, a single objective that is their focus, aiming to draw leads into a sales funnel as a part of lead generation. In many cases, a landing page is intended to capture visitor information, often through a simple portal known in the business as a ‘lead form’. Companies use landing pages because drawing traffic to their website via advertisement, and then sending that traffic to the homepage is a massive wasted opportunity. With a landing page you can really target and hone in on improving the conversion rate of the traffic you’re drawing, vastly bettering the lead generation efforts of your business.

Why Brisbane Companies Need Landing Pages

If your Brisbane company is running Facebook ads, Google ads, or other digital marketing campaigns, you need to be using landing pages. A landing page allows you to simplify and strengthen the call to action you’re sending to your Brisbane customers, giving you a greater chance of making those conversions. In the busy internet market, effective landing pages can make an enormous difference to your Brisbane campaigns.

Crafting The Best Landing Pages Brisbane Wide

One of the biggest issues faced by Brisbane companies when they are trying to implement landing pages – for lead generation or other purposes – is that creating a good landing page is not as easy as it might seem on the surface. It can take time, and testing, to get it right, and to really nail down the kinds of landing pages Brisbane companies are using to succeed. An understanding of consumer behaviour, a strong campaign focus, and a good eye for design all go into crafting the best landing pages Brisbane wide. For many companies, succeeding with their landing page lead generation means consulting with a landing page expert.

The team at BDM Media have the experience in creating landing pages Brisbane companies love. They understand exactly what goes into a highly effective landing page, and can help your business to implement landing pages for your lead generation. When it comes to understanding landing pages Brisbane can trust that the team at BDM Media know it all, and they have the experience and reputation to back them up. Landing pages can make such a positive impact to the lead generation activities of your Brisbane company, so don’t put off implementing them anymore. Get in touch with BDM Media, and bring quality landing pages to your lead generation efforts today.


Use these 9 essential tips to create landing pages that convert like crazy and maximise your sales opportunities.
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Working with BDM Media Digital Marketing Agency will lead to serious side effects such as securing a wealth of new leads and clients, winning back free time again, customers that love you, stress free marketing and astronomical profitability! But we’re not for everyone – If you’re not totally committed to growing your business off the charts, we’d sooner not waste each other’s time.

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