Why Do I Need Search Engine Optimisation SEO?

Why Do I Need SEO To Grow My Business

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Search Engine Optimisation

If you’re a business owner tackling the world of online digital marketing in search of business growth, lead generation and sales, you’ve probably come across the term ‘search engine optimisation’, or SEO.

In the world of internet marketing, search engine optimisation is big business, and it’s something that any business with a website can use to create substantial business growth, a constant stream of qualified prospects that can lead into sales online. You might have something of an id¬ea about what SEO is, and understand that it relates to how well your website can be identified by search engines as the best result to present for searches relating to the words that people are typing into Google when searching for your products and services. So exactly why does a business need SEO to succeed?

The days of advertising in directories, magazines, radio, TV and other traditional advertising media that use a scattergun approach to appeal to broad audiences, aren’t as effective as they use to be. With SEO, you are actually targeting people searching specifically for your products and services – delivering a stream of pre-qualified prospects directly to your business.
SEO is a process by which your website is ‘optimised’ with a clear plan in place to position your website as the best possible result for the terms people are searching for online – So your website appears higher in the natural search engine results.

The internet is a big place, and it’s almost guaranteed that your business will have competitors both locally and internationally. While you may offer a better service than these other businesses, search engines aren’t that smart, and you need to speak their language to succeed. So, in order to attract potential customers to your business and encourage business growth and sales, your website needs to be as close to the top of the search results as possible. SEO helps to make this happen, and when done well, results in significant lead generation, more sales and business growth.

SEO is one of a multitude of online lead generation processes you could apply for your business, but SEO has one distinct advantage. The majority of other lead generation processes require you to pay direct advertising costs to the search engines or social platforms on an ongoing basis and the costs can be staggering (but will often result in a positive ROI if managed professionally).

Whilst SEO takes a period of time for your website to achieve dominant rankings, once you have achieved this prize real estate at the top of the Google search results for your keywords, the effort and cost to retain a dominant ranking is significantly reduced over time. The period in which your website is moving up the rankings gives you a great opportunity to streamline your sales conversion processes so that once you reach the top. You are converting an even higher percentage into sales.
We all know that search engines, like Google, deliver a long list of results with every search. So, how often do you go beyond the first page? What about further than the first four or five results? We bet it isn’t that often, and most people are just like you when they’re looking for a specific website or service. For the record, 90% of people never go past the first page.

That’s where search engine optimisation comes in. By targeting the specific keywords your customers are searching for online, SEO experts can craft your website’s footprint so it’s demonstrating to Google that it is the best result available for any given search . This means that when it is indexed (i.e. scanned) by search engine bots, your website looks to be the most relevant and therefore comes up higher in the results, which can be great for lead generation.


Search engine optimisation (SEO) allows you to connect more effectively with people who are looking for your product or service. The potential for businesses applying results driven SEO campaigns is immense, and a solid search engine optimisation strategy can make a marked difference to your lead generation,sales and cash flow.

With SEO you can attract prospects who are investigating services to your web pages, increasing your customer base and helping with business growth. Depending on your online business model, you’ll have the chance to lead your prospects through your sales funnel and convert them into sales. This is where SEO really increases your lead generation that results in more sales for your company.

The fact is that in recent years, peoples’ behaviours have changed. Have a think about what you do yourself when you are researching a product or service – Search on Google - Right? Well you are not alone. That is what the majority of people do.
A company attempting to get by without search engine optimisation of any kind, or with a very poor search engine optimisation strategy can struggle with online lead generation. If customers can’t find you, there’s little chance for business growth, and almost no chance of sales.

To succeed in the current digital marketing space, it pays to be utilising some kind of search engine optimisation strategy. Whether you’re looking for business growth, lead generation, sales or all three, SEO can be the catalyst to help make it happen.

Fast-track Your Way To Growing 5x Faster Than Your Competitors

Working with BDM Media Digital Marketing Agency will lead to serious side effects such as securing a wealth of new leads and clients, winning back free time again, customers that love you, stress free marketing and astronomical profitability! But we’re not for everyone – If you’re not totally committed to growing your business off the charts, we’d sooner not waste each other’s time.

If you are ready to start dominating your competitors and grow your business 5X Faster, book your FREE Digital Marketing Strategy Session TODAY. We look forward to hearing about your challenges and giving you a clear direction moving forward.

There’s no catch and it’s totally confidential. We’ll talk for 45 mins, hear about your business, check out your competitors, help you understand SEO Search Engine Optimisation, ppc, facebook advertising, google adwords, crm, social media marketing, social media advertising, clarify your target market, your conversion processes and your current game plan. Then we’ll step back and develop a comprehensive digital marketing strategy that you can execute to rapidly grow your business, make your profits soar and win back your precious time. Why you ask? From experience, the majority of businesses require help to implement the strategies we recommend and we’d rather demonstrate from the word ‘go’ that we are serious about becoming your marketing partner.