Small business owners know that getting started isn’t easy, particularly in the early stages of their business journey. It can seem that no matter what methods and strategies you apply, bigger businesses can achieve more business growth, more leads, and more sales thanks to the fact they can afford to apply a vast array of marketing strategies to acquire and convert customers. Luckily for small business owners, search engine optimisation, or SEO, is here to even the playing field.
The David and Goliath battle of small business versus big is a long one. Over the years, smaller businesses have struggled to compete against their larger competitors in order to achieve business growth and capture leads that develop into sales. The good news is that, even though it doesn’t always feel that way, it’s actually gotten easier to succeed with search engine optimisation.
With SEO, small businesses are able to not only aspire to, but actually compete with their larger competitors.
Most often, larger businesses do better with SEO because their websites are bigger, and they have more content that is keyword rich. To a search engine, your small business website may be relevant but it may not be be nearly as relevant as one from a larger business unless you put in the effort to demonstrate to Google that your website warrants its attention for your keywords. (We have proven this is possible time and time again so don't be afraid to go up against bigger competitors)
Interestingly, search engines may prioritise a larger business website even if people know in reality they offer an inferior service, because it’s not the quality of the service, but rather the keywords themselves. So if you know your search engines, and embrace a smart search engine optimisation strategy, you can craft a website that not only secures leads and sales that would otherwise have gone to your competitors, , but also boosts your business growth overall.
Search engine optimisation all comes down to a very strong keyword strategy and an understanding of your customers. If you know what your customers aresearching for when they’re researching a purchase, you can capture leads. Similarly, if you know what they’re searching for when they’re ready to buy, there’s a potential to snag sales. These kind of SEO strategies result in business growth for small businesses, which can make a substantial difference to your bottom line.
Say you’re currently getting 10 leads per week, resulting two sales. It’s not much, but it can become significantly more. With a strategy for search engine optimisation your business starts to appear higher up in search results. You get more clicks, more leads, and more sales.
You’re experiencing business growth, all from consistent enhancements to your website content and methods, informed by search engine optimization strategies. If you continue with it pretty soon your small business can start appearing alongside your larger competitors, but offering a more personalised service that attracts more customers to your products and services.
Don’t allow your small business to get sucked into these quick SEO fixes. Instead invest in a quality search engine optimisation plan that has clear deliverables for business growth and a focus on generating leads and improving sales. This is about more than just business growth, it’s about your small business succeeding where others have failed, thanks to SEO.