WHAT YOU NEED TO KNOW ABOUT GOOGLE PAY PER CLICK ADVERTISING AND HOW TO MAKE IT WORK FOR YOUR BUSINESS SOONER
Tap into the people searching on Google with immediate presence on the top of the first page, present highly targeted display ads on the website’s your ideal prospects frequent, keep your brand front of mind with remarketing ads for the people who have already visited your website and advertise your products online with Google shopping. We can help make sure your campaigns hit their target and convert more qualified leads to your business. Find out how we can help you today!
THE FACTS
If you’re not on the 1st page of Google your business is lost online
WHY USE GOOGLE PAY PER CLICK (PPC) ADVERTISING?
THE FASTEST WAY TO ATTRACT MORE LEADS AND CUSTOMERS
We’ll help you rank above your competitors and attract more clicks for you to convert into cashflow.
GET IMMEDIATE RESULTS - A LIVE CAMPAIGN IN DAYS...NOT MONTHS
We can get your google campaign live in days - not months so you can start dominating your competitors sooner
SET YOUR BUDGET AND DON’T SPEND A CENT MORE
That is...Unless your google campaign is converting like crazy, in which case you can scale your campaign to your budget and capacity to deliver, produce or service the leads.
YOUR PPC CAMPAIGN IS TOTALLY MEASURABLE - TOTALLY TRANSPARENT
You’ll precisely know your spend, your click throughs and the increase in your enquiries and conversions. Access the reporting from our BDM LIVE app and receive monthly reports that tell the true story.
YOUR GOOGLE ADWORDS CAMPAIGN IS INFINITELY CONTROLLABLE
We’ll maximise your campaigns ROI by refining your advertising messaging, keyword match types, geographic targeting, ad extensions, exposure times, device targeting and much, much more. And if you want to adjust your spend across different time periods or halt your campaign whilst you ‘re making website updates - no problem...it’s all under control.
LOCALISED TARGETING - TARGET THE PEOPLE LOCALLY, NATIONALLY, GLOBALLY
If you are a ‘butcher in Brisbane’that sells sensational meat and you want to target people searching within a 25km radius- You can.
SECURE PRIME REAL ESTATE ON THE FIRST PAGE OF GOOGLE
Adwords accounts for approx. 95% of Google’s revenue and takes up the top 4 prominent positions at the top of the Google search results. It attracts 20-40% of the clicks and warrants your attention to attract and convert more customers
GREAT RETURN ON INVESTMENT
Maximise your marketing spend with totally traceable ‘pay per clicks’ for people actually searching for your products and services online. The return on investment can be astronomical, especially when you work with BDM Media. If you’re after fast results and can’t afford to waste your precious time and money or make mistakes - You’ve come to the right place
TARGETED GOOGLE ADWORDS BRISBANE SYDNEY MELBOURNE CANBERRA GOLD COAST
Google Adwords Brisbane, Google Adwords Sydney, Google Adwords Melbourne, Google Adwords Gold coast
IT’S TIME TO CONVERT CLICKS INTO CASHFLOW WITH PROFITABLE PAY PER CLICK ADVERTISING WITH GOOGLE ADWORDS
Doing Google advertising is one thing - Making it profitable is another. Employ these 8 handy tips to drive your advertising investment further and maximise the profitability of your campaigns.
*Maybe later - I’m not ready to grow my business yet
HOW DO YOU MAKE PPC PROFITABLE
TURNS CLICKS INTO CASHFLOW
WITHOUT WASTING A CENT
Running a pay per click campaign is one thing...Making it profitable is another. If you are investing in growing your business online, it pays to get it right the first time. You'd be surprised how often we see self-managed campaigns that are doing a much better job of feeding Google than delivering real profits for businesses. Why? Because the campaign strategies are simply inefficient at driving conversions, they're targeting the wrong keywords or the wrong geographic locations, they're not being segmented by devices or the conversion rates aren't being optimised to the best performing times. When you work with BDM, you can rest assured we are managing your campaign as if it was our own, maximising your return on investment for every dollar spent.
TURN GOOGLE BROWSERS INTO BUYERS
WITH GOOGLE SHOPPING
Present your products directly in front of people searching for your products on Google searches. With Google Shopping you get to show off your products on the first page of Google before they even get to your website. With your products front and centre, you can expect more direct clicks and more direct sales to maximise your profitability.
The good thing is, you only pay when shoppers click through to your website. You can even encourage local shoppers to visit your physical store, give directions to your business and even
show local shoppers what you’ve got in stock. Stop wasting money on advertising that isn’t working. To find out more talk to one of our strategists today.
The good thing is, you only pay when shoppers click through to your website. You can even encourage local shoppers to visit your physical store, give directions to your business and even
show local shoppers what you’ve got in stock. Stop wasting money on advertising that isn’t working. To find out more talk to one of our strategists today.
STAY CONNECTED TO PEOPLE WHO HAVE VISITED YOUR WEBSITE WITH GOOGLE REMARKETING ADS AND WELCOME THEM BACK TO BUY
Ever visited a website and noticed that their brand seems to be following you when you visit other websites - That’s the power of Google remarketing ads. You can enjoy a big brand presence on a little budget, staying connected to the people who have visited your website. With your brand in the spotlight, when it comes time for your prospects to commit to a purchase, you’ll be front of mind.
STAY CONNECTED TO PEOPLE WHO HAVE VISITED YOUR WEBSITE WITH GOOGLE REMARKETING ADS AND WELCOME THEM BACK TO BUY
When you consider the amount of money you are spending to get customers to visit your website in the first place, it makes perfect sense to stay connected with one of the most powerful and cost effective branding strategies we’ve ever seen. Be sure to ask one of our digital marketing strategists about it today so you can get maximium bang for your buck.
why 
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WORLD CLASS GOOGLE ADWORDS PPC PROGRAM
Reward your business with an investment in a world class PPC program focused on delivering world class results.
PROVEN RESULTS
The proof is in the pudding - Powerful PPC campaigns delivering exceptional results for clients who have used their new found exposure on Google to grow their businesses astronomically.
STAY INFORMED EVERY STEP OF THE WAY
We have a simple policy when it comes to information sharing. We want you to have as much access to as much information as you need to feel comfortable with what we are doing to grow your business with PPC. If you need anything, contact your Business Development Manager- We’ll be there to help.
LIVE REPORTING - INSTANT ACCESS
You’ll have direct access to your PPC campaign as it happens - Right from your smart phone thanks to the BDM Live Reporting App. Every month you’ll also receive a snapshot report so you can monitor your progress as your website moves up the rankings.
COST EFFECTIVE - GREAT RETURN ON INVESTMENT (ROI)
When you invest in PPC with BDM, you are investing in a program designed to get your website owning the premium space at the top of the Google search results. And when you get there, you’ll experience the floodgate of new enquiries and sales for your business that can deliver a great ROI. Forget about the days of floundering around deep in the back blocks of Google where no one can find you.
What Is PPC Pay Per Click Advertising?
Advertising is nothing like it used to be, and for business owners it can feel like a scary new world. Print advertisement is become more and more obsolete, failing to meet the necessary amount of customers to make it financially viable. This means that online advertising is more important than ever before, and it means business owners need to get with the times. Yes, we’re talking about PPC Advertising, also known as Pay Per Click.
What Is PPC?
PPC advertising, or Pay Per Click, is an internet marketing strategy that all business owners need to be familiar with. Regardless of the kind of business you run, you could benefit from PPC advertising. So what is it?
Pay per click is a kind of internet advertising where businesses pay a small fee each time their ad is clicked on by potential customers. If you’ve got SEO running already (if so, well done), then you can see PPC as a way to buy visits to your website, legitimately, instead of earning them using organic methods.
PPC, or what you might know as pay per click, is a form of advertising where businesses only pay when potential leads actually click on an advertisement that takes them to your product or service. In a way, PPC involves paying for traffic, but this is valuable traffic because by clicking on a PPC advertisement, the traffic are all potential leads, interested in what you have to offer. It’s a part of marketing automation because PPC ads can run any time of the day, always drawing people to your site.
One of the most popular forms of pay per click is search engine advertising, which you’ve likely see before if you’ve ever Googled something. When you do a search on a search engine, Google being the most popular choice, you’re delivered with search engine results. Generally, most of the results are natural search results, the realm of SEO, but the very top ads are there thanks to PPC advertising. These pay per click advertisements can be worth big bucks to the business, because there’s a massive profit potential. Just imagine, a click on an advertisement that cost $2/click might result in a customer making a $150 purchase, and that’s why pay per click advertising is so important.
How Do I Make PPC Google advertising Work For Me?
While there is definitely a lot of power in PPC advertising, like many it’s only as good as the strategy behind it. When it comes to pay per click this means doing your research on keywords, which are how your ads will be served. When potential customers do a search, the keywords in that search are what gets your PPC advertising in front of them. This means you need to pick keywords that are relevant to your business, include both short and long-tail keywords, and are regularly updated. Don’t pick keywords at the start of your PPC advertisement journey and never update them. Regularly revisit your keywords through the process, and ensure that they’re working for you. Remember, throwing yourself into pay per click advertising isn’t necessarily a guarantee for success, and though the passion might be there, the results are only as good as the keywords you choose, and the strategy you’re using.
What Google Pay Per Click System Should I Use?
The most obvious choice for PPC advertising is Google AdWords. With Google being the reigning king among search engines, Google AdWords has become the most popular PPC advertising method in the world. Your pay per click strategy is in good hands with Google AdWords, and if you’re just starting out with PPC advertising, Google is definitely the place to go.
Like many things relating to internet marketing and advertising, PPC advertising, or pay per click, is more complicated than it first appears. Getting PPC advertising right means the potential for solid increases in traffic, lead generation and sales, but you need to have an expert pay per click strategist and a solid short and long term plan to succeed. Still, for business owners, it’s absolutely worth the investment for the potential payoff, so don’t delay your PPC advertising any longer!
What Is PPC?
PPC advertising, or Pay Per Click, is an internet marketing strategy that all business owners need to be familiar with. Regardless of the kind of business you run, you could benefit from PPC advertising. So what is it?
Pay per click is a kind of internet advertising where businesses pay a small fee each time their ad is clicked on by potential customers. If you’ve got SEO running already (if so, well done), then you can see PPC as a way to buy visits to your website, legitimately, instead of earning them using organic methods.
PPC, or what you might know as pay per click, is a form of advertising where businesses only pay when potential leads actually click on an advertisement that takes them to your product or service. In a way, PPC involves paying for traffic, but this is valuable traffic because by clicking on a PPC advertisement, the traffic are all potential leads, interested in what you have to offer. It’s a part of marketing automation because PPC ads can run any time of the day, always drawing people to your site.
One of the most popular forms of pay per click is search engine advertising, which you’ve likely see before if you’ve ever Googled something. When you do a search on a search engine, Google being the most popular choice, you’re delivered with search engine results. Generally, most of the results are natural search results, the realm of SEO, but the very top ads are there thanks to PPC advertising. These pay per click advertisements can be worth big bucks to the business, because there’s a massive profit potential. Just imagine, a click on an advertisement that cost $2/click might result in a customer making a $150 purchase, and that’s why pay per click advertising is so important.
How Do I Make PPC Google advertising Work For Me?
While there is definitely a lot of power in PPC advertising, like many it’s only as good as the strategy behind it. When it comes to pay per click this means doing your research on keywords, which are how your ads will be served. When potential customers do a search, the keywords in that search are what gets your PPC advertising in front of them. This means you need to pick keywords that are relevant to your business, include both short and long-tail keywords, and are regularly updated. Don’t pick keywords at the start of your PPC advertisement journey and never update them. Regularly revisit your keywords through the process, and ensure that they’re working for you. Remember, throwing yourself into pay per click advertising isn’t necessarily a guarantee for success, and though the passion might be there, the results are only as good as the keywords you choose, and the strategy you’re using.
What Google Pay Per Click System Should I Use?
The most obvious choice for PPC advertising is Google AdWords. With Google being the reigning king among search engines, Google AdWords has become the most popular PPC advertising method in the world. Your pay per click strategy is in good hands with Google AdWords, and if you’re just starting out with PPC advertising, Google is definitely the place to go.
Like many things relating to internet marketing and advertising, PPC advertising, or pay per click, is more complicated than it first appears. Getting PPC advertising right means the potential for solid increases in traffic, lead generation and sales, but you need to have an expert pay per click strategist and a solid short and long term plan to succeed. Still, for business owners, it’s absolutely worth the investment for the potential payoff, so don’t delay your PPC advertising any longer!
How To Get Leads Through Pay Per Click (PPC) Advertising
Whether you’re a business with a short and simple sales funnel, or a long and complicated one, there’s something for your company to gain with pay per click, or PPC advertising. We live in an advertising-saturated world, which is why it’s more important than ever before to stand out from your competitors. While your business may seem unique to you, to consumers on the outside businesses often look alike. That’s why it’s key to have a strong lead generation strategy in place to drive relevant customers to your door. Advertising methods like PPC can help with that.
The Basics of Pay Per Click (PPC) Advertising
You might have heard about PPC advertising, but hearing and understanding are two different things. PPC advertising is a pay per click model where advertisers pay a variable fee each time their ads are clicked by potential customers. You can think of pay per click as a legitimate method of buying visits to your site, instead of working to get them through SEO or other organic means. Many businesses are wary of pay per click because of its cost, but all marketing methods have costs, some are just more explicit than others. So, while you might pay a few dollars for a click and visit to your site, you’ll also pay for the people who write content for social and build SEO strategies. All of these things work together in a digital marketing strategy, but pay per click can be a very handy traffic driver to have on your side.
Google Advertising Is Powerful
One of the first places that businesses go when they start investigating PPC is Google advertising. There’s a good reason for this. Google advertising, a.k.a. Adwords, is one of the biggest, most popular PPC systems worldwide. If you know a company who is running a pay per click strategy, it’s likely they’re using Google Ads. Of course it’s perfectly reasonable that this would be the case, as Google is the largest and most popular search engine in the world as well.
With Google Ads your PPC advertising has the potential to reach literally millions of people, and generate an incredible number of leads. Google advertising allows users to ‘bid’ for where their ads will be placed in the search engine results when someone searches for a relevant keyword. Depending on how much you are willing to pay, your Google ads could be front and centre, right at the top of relevant search results.
With Google Ads your PPC advertising has the potential to reach literally millions of people, and generate an incredible number of leads. Google advertising allows users to ‘bid’ for where their ads will be placed in the search engine results when someone searches for a relevant keyword. Depending on how much you are willing to pay, your Google ads could be front and centre, right at the top of relevant search results.
Creating Google Ads That Really Work
Creating effective Google ads and running a Google advertising strategy is not as easy as it might seem. Not only do you need a true understanding of the user interface, there’s also the actual process of putting together Google ads. This includes choosing the right keywords, balancing the cost of pay per click with the profits, and monitoring the success of your Google advertising strategy. It is no surprise then that many companies choose to leave their Google advertising and the creation and management of any Google ads in the hands of the experts. A company like BDM Media has no problem confidently organising and overseeing Google advertising for businesses of all shapes and sizes. No matter your niche or market, BDM Media can craft Google ads and a solid PPC campaign that will change how you view pay per click. To give your business the best chance of succeeding with Google ads, it makes sense to choose BDM Media. With years of experience in all things Google advertising and lead generation, they can get your business growing stronger now, and into the future.
IT’S ALL ABOUT RESULTS
Fast-track Your Way To Growing 5x Faster Than Your Competitors
Working with BDM Media Digital Marketing Agency will lead to serious side effects such as securing a wealth of new leads and clients, winning back free time again, customers that love you, stress free marketing and astronomical profitability! But we’re not for everyone – If you’re not totally committed to growing your business off the charts, we’d sooner not waste each other’s time.
If you are ready to start dominating your competitors and grow your business 5X Faster, book your FREE Digital Marketing Strategy Session TODAY. We look forward to hearing about your challenges and giving you a clear direction moving forward.
There’s no catch and it’s totally confidential. We’ll talk for 45 mins, hear about your business, check out your competitors, help you understand SEO Search Engine Optimisation, ppc, facebook advertising, google adwords, crm, social media marketing, social media advertising, clarify your target market, your conversion processes and your current game plan. Then we’ll step back and develop a comprehensive digital marketing strategy that you can execute to rapidly grow your business, make your profits soar and win back your precious time. Why you ask? From experience, the majority of businesses require help to implement the strategies we recommend and we’d rather demonstrate from the word ‘go’ that we are serious about becoming your marketing partner.
If you are ready to start dominating your competitors and grow your business 5X Faster, book your FREE Digital Marketing Strategy Session TODAY. We look forward to hearing about your challenges and giving you a clear direction moving forward.
There’s no catch and it’s totally confidential. We’ll talk for 45 mins, hear about your business, check out your competitors, help you understand SEO Search Engine Optimisation, ppc, facebook advertising, google adwords, crm, social media marketing, social media advertising, clarify your target market, your conversion processes and your current game plan. Then we’ll step back and develop a comprehensive digital marketing strategy that you can execute to rapidly grow your business, make your profits soar and win back your precious time. Why you ask? From experience, the majority of businesses require help to implement the strategies we recommend and we’d rather demonstrate from the word ‘go’ that we are serious about becoming your marketing partner.
CALL NOW!