WILLOW APARTMENTS

DIGITAL MARKETING OVERHAUL


  • Property Management
  • Kangaroo Point
  • Queensland

The Business

Willow Apartments approached BDM Media Managing Director Eliot Laity to discuss their need as a project marketing company to get 55 apartments rented within 7 weeks.

The Challenge

Willow Apartments had never tried digital marketing as a strategy for acquiring tenants and wanted to work with a professional to accelerate the learning and get immediate results.

The Solution

BDM Media Implemented a complete digital strategy engaging customers using high conversion lead generation techniques – across social media advertising, realestate.com.au, email marketing and paid google advertising.

According to my spreadsheet where I was tracking costs and activities: • 4,078 clicks from Facebook • 4,113 clicks from Google Adwords • 13,331 hits from Google Analytics • 330 email enquiries from the website • 394 email enquiries from realestate.com.au advertising • Ridiculous number of telephone calls – lost track of them • 236 property inspections • 51 apartments rented in 6.5 weeks BOOM! Honestly couldn’t have achieved these numbers and the progress we made without the framework that you set up for us. It certainly was a crazy lead up to Christmas, I lost control of everything a number of times where I was receiving emails and phone calls that I just didn’t get to. We did have to adjust the list prices, ie. weekly rents, quite a number of times, which involved quite a lot of difficult conversations with owners, but in this current market we just had to be realistic with the list prices and meet the market. Thanks again for all of your help. I really hope that we get the opportunity to work with you again.Dianne Atkinson - Willow Apartments