If you’re not using LinkedIn for business and networking, you should be. Let me tell you why. The sheer number of users is one glaring reason. At 575 million worldwide users and climbing, this is a networking pool you just can’t afford to be without. When we talk about networking on LinkedIn, we’re focusing mainly on lead generation.
As the most powerful business to business (B2B) marketing tool, using helpful, relevant and engaging content is an excellent way to increase your exposure. Let’s take a look at what LinkedIn content is all about!
Research shows that a whopping 91% of executives choose LinkedIn to find relevant content. Think about that for a minute. 91% of executives and professionals aren’t spending their online time checking Facebook. Or news websites. Not even industry specific online publications. They’re using LinkedIn – the social networking platform that you’re not on.
So, if you’re able to produce content that engages these successful business-people, you’re halfway towards building some very solid leads for your own business. Keep in mind though, it works both ways. Sometimes you’ll need to be interacting with other influential people in order to build your network. But this gives you an avenue to identifying exactly the right kind of lead generation.
Research indicates that, 40 million LinkedIn users are executives or company managers. If you’re involved in B2B selling, these are exactly the people you want to be networking with because they make decisions on behalf of their company. Now, we don’t want to seem like sycophants here, but if you’re in a real-world networking event like a conference, who are you trying to impress? The personal assistant or the manager?
With LinkedIn, you have greater control over the people you engage with and who you don’t, because there’s ways to target you content towards them.
While we’re mainly talking about posting your own insightful and original content, LinkedIn’s ads system is also worth investigating. Rather than targeting geographical areas like you would on some other social platforms, LinkedIn ads allow you to filter your target audience down to what a user had for dinner last night. Ok, it’s not quite that good, but it’s close. Your ads can be directed to people in certain positions, industries and even by business size.
If nothing else, LinkedIn’s targeted ads and emails are a great way to draw attention to the terrific content you’re posting.
Remember, you’re writing for a different audience on LinkedIn. Other forms of social media or blog entries are obviously extremely useful tool, however that content is more generalised. With LinkedIn, you’re often targeting particular businesses and professionals, so make sure you focus on quality.
The idea is to create a conversation that people want to join, and they’ll only do that if your content is engaging. The more people who see fit to share your original content, the more exposure you’re getting. But that won’t happen unless people genuinely want to read what you’re putting out there.
One of the most common reasons we hear for not using LinkedIn is that people simply don’t understand it. That’s where BDM Media can help. We’ve got the expertise to get you noticed on LinkedIn, and to generate quality sales leads as a result. For B2B lead generation, using LinkedIn could be the smartest move you ever make. Want to know more about our LinkedIn lead generation services? Contact us today, and see how we can help.