There has probably never been a better time to own a gym or fitness club. Society is in the middle of a health kick, and that means lots of people are signing up with their local gym, fitness club or personal trainer (PT). However, there’s also never been a more challenging time to be the owner of a gym or fitness club. While business is booming, so too is competition with more people starting their own gym, fitness club or personal trainer (PT) service than ever before. So, how can you ensure your business gets the leads it needs to survive? Simple, lead generation!
Leads are essential for the average gym, fitness club or personal trainer. Whether you’re talking about gym leads or fitness leads, the fact is that there’s no surviving without a solid stream of members and signups. For any gym or fitness club owner, lead generation sounds like a complicated term for something simple that they’re already doing, which is drawing more people to their business. In reality, embracing lead generation for gyms is the first step in being able to really turn around how you source leads into the future.
The fantastic thing about lead generation for gyms is that it can take many different forms, and it should look different depending on whether you’re at the helm of a gym or fitness club, or if you’re a personal trainer running a PT business. While other lead generation industries have moved almost entirely online, gym leads and fitness leads still occupy an in-between space because so much can be achieved using a mix of both modern and traditional lead generation for gyms. If you aren’t sure what good lead generation for gyms might look like, but you know you need leads, consider the following actions:
Come and Try Days: For any gym or fitness club, come and try days are ideal in sourcing gym leads and fitness leads. Bring people to your premises and show them why its worth spending money on!
Mail Outs: Mail outs are old school in sourcing leads for gyms, but they can still work, particularly as gym leads and fitness leads are often local.
Online Advertising: Online advertising opens up an entirely new world in finding leads for gyms, allowing you to target advertising to your perfect customer, whether they want a gym, fitness club or personal trainer (PT).
Business Website: All modern businesses need a business website, and in sourcing leads for gyms your website is like your online base. With a great design and the right information, it can be a fantastic channel in landing leads for gyms.
Social Media: Social media might seem like fun and games, but it’s actually a great way to position yourself as an expert in your industry, so don’t ignore it if you’re looking for gym leads and fitness leads.
You’ll probably notice just from this starter list – and there are many more actions you could take in sourcing gym leads and fitness leads – that digital marketing plays a significant role in lead generation for gyms. There’s a good reason for this. For gym owners, fitness club managers, personal trainer individuals or PT collectives, digital marketing is a game changer for sourcing leads. It provides fantastic opportunities to drive leads for gyms in a creative and innovative way, often at a much lower price point than traditional lead generation. If you haven’t considered digital marketing for your lead generation, now is definitely the time. Don’t limit your potential for leads, embrace digital marketing!