Digital Marketing 2019

How To Focus Your Business Digital Marketing in 2019

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How To Focus Your Business Digital Marketing in 2019

Digital Marketing 2019


It is often said in the business world that there is no ‘right’ time to start improving your company, particularly when it comes to business digital marketing. However, if you’re one of those people who finds the year just rushes past you, it can be helpful to have a designated time to re-work your digital marketing into the future. We think one of the best times to do this is when the old year ends and the new one begins. For most businesses, this time is slightly less hectic with clients as companies go into holiday stand-down, which makes it the ideal time for you to reflect on your marketing successes and failures in the previous year and what you want to accomplish in the year to come.

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Build A Long-Term SEO Strategy Now


Unless you’ve been living under a rock, your business should already have some kind of SEO, or search engine optimisation, strategy in place. The new year is the best time to look at that SEO strategy and really take the time to assess whether it is working for your company now, and how you plan on improving its potential into the future. This means both short and long-term goals for what you want to accomplish and by when, as well as a clear series of actionable behaviours you can undertake to reach those goals. If you have been flying by the seat of your pants with SEO, now is the time to make the change. Spend some time strategising your SEO into the future, and see just what you can accomplish with a planned foundation to support your search engine optimisation activities.

Don’t Shy Away From PPC


Many businesses are concerned that PPC, or pay per click advertising, will end up being a black hole for marketing money, but this is far from the truth. Sadly, these mistaken assumptions often keep businesses from discovering the true potential that PPC can have on their company. When it comes to PPC, the smartest thing you can do is to have a strong strategy before you start investing your marketing funds. This usually means consulting with an expert, who can really help you to focus your aims for PPC and learn how it can actually assist you in reaching new business digital marketing goals into the future. If you investigate any new digital marketing strategy this year, it should be PPC.

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Social Media Is Your Friend


Everybody seems to be talking about the power of social media, but businesses often don’t approach social media in a well-planned way. When you understand how you can use social media like Facebook ads to target leads, or Facebook messenger to connect with your customers, you’ll start to see all the ways in which these social media tools can be implemented. It’s not as complicated as it seems so make your move now! Get your Facebook ads profile up and running – so you can start to build a targeted PPC approach on these social networks – and ensure that you’ve covered your bases with Facebook messenger – so customers and clients can access your staff if they need them, rounding out the customer service experience.

Perfect Your Landing Pages


Great landing pages are things of beauty, but getting them to the point where they work well consistently is no mean feat. For those who haven’t launched landing pages, focus your digital marketing in the new year by getting these functional and doing what you need them to be doing to ensure you’re pulling leads into your sales funnels. For those who have landing pages that aren’t working, now is the time to implement A/B testing so you can figure out where you’re going wrong. When your landing pages are working well, you’re improving your ability to draw leads into your sales funnels and get the sales you need not just to survive, but to thrive.

Implement Well-Planned Sales Funnels


Speaking of sales funnels, the new year is the perfect time to reassess any sales funnels you have in place and work on improving them. Digital marketing is not static, so even systems that you think are working well often have room for improvement. The best kinds of sales funnels use all aspects of digital marketing, from SEO and landing pages to PPC and social media in order to make your business a magnet for potential customers. Sales funnels can be long-term or short-term, and should be well planned not accidental. If you wouldn’t describe your sales funnels like this, then make this year the time you change that.

Get Your Website Working For You


A website is not just a useful tool for your business when it comes to digital marketing, it is an essential item. Think of your website like your home online, the base that you draw your customers to, where they can access information, read blog articles, engage with landing pages and generally get invested in your company’s products or services. No website is perfect, and it often seems amidst the many digital marketing ‘jobs’ that your website falls by the wayside. It cannot be stressed enough what a mistake this is. Without a solid website, there’s no home for your landing pages, no foundation from which to establish your presence online using SEO or blog articles, and little solid ground on which to grow your company. Improving your website has a knock on effect to pretty much all areas of digital marketing, making it very much worth doing.
It can be overwhelming to stand on the outside of your company’s digital marketing, and see all of the little pieces that need to be improved and invested in so that you can line your business up for future success. Of course, this process isn’t easy but it definitely is possible. One of the best things that you can do for your company in the year to come is spend some time now planning and researching how you can focus your digital marketing for the next 12 months using some of the suggestions above. Once you start implementing these strategies, you may be surprised at just what an impact your actions have, so make a start today.

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There’s no catch and it’s totally confidential. We’ll talk for 45 mins, hear about your business, check out your competitors, help you understand SEO Search Engine Optimisation, ppc, facebook advertising, google adwords, crm, social media marketing, social media advertising, clarify your target market, your conversion processes and your current game plan. Then we’ll step back and develop a comprehensive digital marketing strategy that you can execute to rapidly grow your business, make your profits soar and win back your precious time. Why you ask? From experience, the majority of businesses require help to implement the strategies we recommend and we’d rather demonstrate from the word ‘go’ that we are serious about becoming your marketing partner.