See the business and customer trends in your industry
Any industry will see peaks and troughs in need for a product. Know where to look when planning a marketing campaign. When a digital marketing push campaign is being prepared for, you need to understand the potential amounts of people you are marketing to at that particular time.
Most industries are affected throughout the year to a degree by different holidays, financial periods, eg end of financial year, and festive periods. Know these trends and you can anticipate a certain result.
Know what work needs to be done on your website
With all of the information gathered in these areas you can make a decision on a course of action. Understanding the problems your website has, either showing on search engines, or the need to change messages promoted on your website, can be the difference in your business success levels. Search Engine Optimisation
SEO or search engine optimisation is the process of developing a listing within key word searches on search engines such as Google. Google lists the best version of what a person types in to get information on in the form of a website. A businesses website can rank number one on search engines if the best version of the information required through key word searches is
Competitor Domination Analysis ReportBDM Media
offer a complimentary Competitor Domination Analysis report before any work is done on websites. The report outlines a number of pivotal information areas to understand a business.
• What is the business selling?
• Key words used in this industry
• Where is the businesses website sitting currently
• Who are the main competitors in this industry relative to key word searches
• What are business competitors doing to beat you online
• A solution to gaining a better online standing in the eyes of Google and social media