Businesses and services used to operate on a 9-5, meaning business owners really only had to be on-deck and creating potential profits during those hours. Sure, they might strategise and plan, but the work itself could only be done when people were actually shopping. Then the internet came along, and the 24-hour shopper became a new reality. People aren’t always shopping during daylight hours, which means that your business cannot risk only running and advertising itself during those hours. Instead you need to be available, advertising, and marketing your company 24 hours a day, seven days a week. Not surprisingly, that’s way too much for anyone to do by themselves, which is why we have marketing automation.
The Basics Of Marketing Automation
Marketing automation can refer to an actual system, but in this case we’re talking about the sum of all of your digital strategies, i.e. CRM, SEO, SEM and PPC, working together to ensure your business is more successful, more often. Marketing automation, when done right, can turn your business into a lead generation machine, more effectively and efficiently converting leads and growing sales. Let’s dig into the parts of marketing automation a little bit more.