WHAT IS MARKETING AUTOMATION
LEAD NURTURING WITH MARKETING AUTOMATION
Businesses and services used to operate on a 9-5, meaning business owners really only had to be on-deck and creating potential profits during those hours. Sure, they might strategise and plan, but the work itself could only be done when people were actually shopping. Then the internet came along, and the 24-hour shopper became a new reality. People aren’t always shopping during daylight hours, which means that your business cannot risk only running and advertising itself during those hours. Instead you need to be available, advertising, and marketing your company 24 hours a day, seven days a week. Not surprisingly, that’s way too much for anyone to do by themselves, which is why we have marketing automation.
The Basics Of Marketing Automation
Marketing automation can refer to an actual system, but in this case we’re talking about the sum of all of your digital strategies, i.e. CRM, SEO, SEM and PPC, working together to ensure your business is more successful, more often. Marketing automation, when done right, can turn your business into a lead generation machine, more effectively and efficiently converting leads and growing sales. Let’s dig into the parts of marketing automation a little bit more.
The Basics Of Marketing Automation
Marketing automation can refer to an actual system, but in this case we’re talking about the sum of all of your digital strategies, i.e. CRM, SEO, SEM and PPC, working together to ensure your business is more successful, more often. Marketing automation, when done right, can turn your business into a lead generation machine, more effectively and efficiently converting leads and growing sales. Let’s dig into the parts of marketing automation a little bit more.
MARKETING AUTOMATION AND SALES FUNNELS
THAT TURN COLD LEADS INTO HOT PROSPECTS
You’re in business - But are you getting the most out of your business? When all is said and done, it’s bottom-line profitability that counts. The great thing is, you can systemise your processes into an efficient, effective sales machine, automate your sales funnel and reap the rewards for years to come.
If you are serious about turbo-charging your business and eating into your competitor’s profitability, you are in the right place. Leverage from our expertise in implementing and maximising sales funnels to fast track your way to exponential profitability. It’s always a case of testing and measuring, refining and fine tuning each customer interaction until it works like a well oiled machine. Talk to us about developing highly targeted, highly effective sales funnels and total customer relationship management systems for targeting your ideal prospects and leading them through to your products and services, before they get a chance to check out your competitors.
If you are serious about turbo-charging your business and eating into your competitor’s profitability, you are in the right place. Leverage from our expertise in implementing and maximising sales funnels to fast track your way to exponential profitability. It’s always a case of testing and measuring, refining and fine tuning each customer interaction until it works like a well oiled machine. Talk to us about developing highly targeted, highly effective sales funnels and total customer relationship management systems for targeting your ideal prospects and leading them through to your products and services, before they get a chance to check out your competitors.
HIGHLY TARGETED LANDING PAGES
THAT STOP YOU WASTING YOUR ADVERTISING BUDGET
I’m going out on a limb, but if past experience is anything to go by, if you’re not implementing high conversion landing pages, you’re missing out on business. And it works doubly so if you are investing in Google paid advertising (PPC), social media advertising or doing SEO. The fact is - well crafted mobile responsive landing pages that introduce your prospects directly to your lead magnets, tripwires, core offers and profit maximisers fast track your business to maximum profitability. If you’re serious about becoming number one in your market and leaving your competitors in the dust, you’ve come to the right place. Talk to our landing page strategists today - You won’t regret it!
SMARTER EMAIL MARKETING
THAT NURTURES YOUR CUSTOMERS
THROUGH TO PURCHASE
Forget random emailing - start nurturing your customers through to a sale with strategic sequences of communications that warm them up to the point they’re frothing to buy. It starts with assessing all the points of contact you have with your customers as you nurture them through to a sale. Consider each interaction as a ‘moment of truth’ where you have the opportunity to totally exceed their expectations. Each exceptional engagement builds upon the next to the point that your customers have absolutely no reason to jump off the buying train and have every reason to commit to purchase. Work with our email marketing strategists to implement foolproof systems for engaging and converting your customers to take action.
What Are Sales Funnels?
The concept of a sales funnel has been around in business for so long that it’s easy to take for granted what it actually means. For some business owners however, particularly those who are new to business and growth strategy, there remains some confusion about just what a sales funnel (sometimes called a lead funnel) actually is and what it does for a business. We intend to clear up some of this confusion in the following article.
Sales Funnels 101
A sales funnel is, essentially, a digital version of an actual funnel. At the top enter the raw materials, in this case your leads and prospects who have come across your business and are eager to take a look around. Along the way, the sales funnel delivers these prospects to various landing pages, sends them emails, gives them little pushes. Each action is part of the lead funnel, which inches them towards them becoming a conversion, i.e. sales that have been successfully landed. Unlike a real-life funnel, not all prospects that enter your lead funnel is going to end up converting at the bottom, but when you build your sales funnels on solid buyer psychology, your chances are still pretty good.
The Importance Of Landing Pages
If you’re intending to use lead funnels, you need to know about landing pages, particularly how landing page design can impact the success of any lead funnel you implement. Landing pages are a key part of lead funnel strategy, and there are tried and testing landing page designs you can adapt to work at different points in the funnel. A landing page is a web page that encourages your prospects to take a specific action. This action is generally linked to lead funnels that are running, and could be anything. Getting your landing page just right is a practiced art, and many businesses find they need expert help to get a landing page that really works well within their sales funnels.
What Lead Funnels Are Really Good For
The ability to make regular sales is what separates successful businesses from their failed peers. Sales are not just little bonuses in the business world, they are a necessity, the source for all your income towards future growth. Capturing leads is one thing, but converting them into sales is entirely another, and now you know that’s where the sales funnel comes in.
The fact is, converting prospects and leads into sales is a big job. It takes time and effort on the part of the business. The question that people often ask when they’re implementing a lead funnel is, how much of that time is needed? With one or more lead funnels, your business can automate considerable parts of the process for converting leads to sales. Customers generally take the same journey when they’re committing to a product. They start out unsure, they do their research and show interest (at this point, they’re often called prospects), they dig deeper and are even more interested (now we could say they are leads) and finally they are ready to convert (sales). Potential customers might enter your sales funnels at different points and, while some may drop out, automating the process allows businesses to save a lot of time and effort.
Of course, there’s a lot of work involved in setting up a series of lead funnels, and each lead funnel requires careful consideration of buyer behaviour past on research and past knowledge of actions. However, with the right approach you might find that a sales funnel (or several) can free up time for your business to explore other growth areas.
The concept of a sales funnel has been around in business for so long that it’s easy to take for granted what it actually means. For some business owners however, particularly those who are new to business and growth strategy, there remains some confusion about just what a sales funnel (sometimes called a lead funnel) actually is and what it does for a business. We intend to clear up some of this confusion in the following article.
Sales Funnels 101
A sales funnel is, essentially, a digital version of an actual funnel. At the top enter the raw materials, in this case your leads and prospects who have come across your business and are eager to take a look around. Along the way, the sales funnel delivers these prospects to various landing pages, sends them emails, gives them little pushes. Each action is part of the lead funnel, which inches them towards them becoming a conversion, i.e. sales that have been successfully landed. Unlike a real-life funnel, not all prospects that enter your lead funnel is going to end up converting at the bottom, but when you build your sales funnels on solid buyer psychology, your chances are still pretty good.
The Importance Of Landing Pages
If you’re intending to use lead funnels, you need to know about landing pages, particularly how landing page design can impact the success of any lead funnel you implement. Landing pages are a key part of lead funnel strategy, and there are tried and testing landing page designs you can adapt to work at different points in the funnel. A landing page is a web page that encourages your prospects to take a specific action. This action is generally linked to lead funnels that are running, and could be anything. Getting your landing page just right is a practiced art, and many businesses find they need expert help to get a landing page that really works well within their sales funnels.
What Lead Funnels Are Really Good For
The ability to make regular sales is what separates successful businesses from their failed peers. Sales are not just little bonuses in the business world, they are a necessity, the source for all your income towards future growth. Capturing leads is one thing, but converting them into sales is entirely another, and now you know that’s where the sales funnel comes in.
The fact is, converting prospects and leads into sales is a big job. It takes time and effort on the part of the business. The question that people often ask when they’re implementing a lead funnel is, how much of that time is needed? With one or more lead funnels, your business can automate considerable parts of the process for converting leads to sales. Customers generally take the same journey when they’re committing to a product. They start out unsure, they do their research and show interest (at this point, they’re often called prospects), they dig deeper and are even more interested (now we could say they are leads) and finally they are ready to convert (sales). Potential customers might enter your sales funnels at different points and, while some may drop out, automating the process allows businesses to save a lot of time and effort.
Of course, there’s a lot of work involved in setting up a series of lead funnels, and each lead funnel requires careful consideration of buyer behaviour past on research and past knowledge of actions. However, with the right approach you might find that a sales funnel (or several) can free up time for your business to explore other growth areas.
HIGH CONVERSION SALES FUNNELS & LANDING PAGES START WITH KNOWING YOUR IDEAL CUSTOMERS & THEIR BUYING TRIGGERS INTIMATELY. DOWNLOAD OUR ESSENTIAL GUIDE - 5 STEPS TO NAILING YOUR IDEAL CUSTOMER PROFILE AND FAST TRACK YOUR WAY TO EXPONENTIAL SALES
Use this simple guide to clearly define your ideal customer profile, their pain & pleasure motivations, nail down your Unique Selling Proposition (USP), rate your customer sales opportunities and confirm the specific advantages and motivations for your customers to buy each of your products and services.
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