The foundation of any naming exercise relies on us getting a clear understanding of your business, your brand and how you want it to resonate with your clients. To fast track this process, we’ve developed the Brand Intelligence Workshop to clearly identify your target audience, the triggers that motivate their actions, your brand’s style and feel, the values, personality, elevator pitch and brand idea for your business. Once established, you’ll have the foundation for creating a striking brand name you can confidently stand behind and leverage off for years to come.
We start by researching your competing brands to get a feel of what’s out there and what we are up against.
We put our creative heads together as a team to brainstorm a collection of naming ideas. And once we’ve exhausted the first batch, we go back at the exercise from different angles to hone in on a truly memorable name.
The names proposed in the brainstorming session get put through their paces, checking for name availability through business, domain and trademark registers. The searches are by no means exhaustive, but identify the highly probables and any glaring concerns.
You get to circulate the names with your key stakeholders to select the desired choice. And if we haven’t nailed it first time, rest assured, we’ll go back to the drawing board to go through the exercise all again based on your feedback, until we come up with the name you are totally happy with.
Once the name is locked in, we can help you secure domain names, a great logo and provide recommendations to experts in the fields of intellectual property and business legals to secure your new business name and leverage it into revenue for your business.
Your business name is one of your biggest assets. It is the foundation on which your brand is built. BDM Media’s naming services are developed with a single clear objective… To give you ownership of a memorable name that differentiates you in the marketplace.
The NAMING PROCESS includes:
Note – Organisation naming in Australia is subject to registration and approvals through a series of agencies including ASIC, The Office of Fair Trading, AUDA and IP Australia. Our naming services, include preliminary research for availability with ASIC search, trademark search and domain search.
$1196 inc. GST