The foundation of any branding exercise relies on us getting a clear understanding of your business, your brand and how you want it to resonate with your clients. To fast track this process, we’ve developed the Brand Intelligence Workshop to clearly identify your target audience, the triggers that motivate their actions, your brand’s style and feel, the values, personality, elevator pitch and brand idea for your business. Once established, you’ll have the foundation for creating a striking brand you can confidently stand behind and leverage off for years to come.
We start by researching your competing brands to get a feel of what’s out there. We then draw on the foundational thinking cemented in the Brand Intelligence Workshop to develop a series of 3-5 concepts for presentation. The concepts will address different approaches to representing your brand so you have a vibrant selection to choose from. The concepts can be either presented in person, via video conference or sent to you for review in your own time.
So you’ve got your first stage concepts. Put yourself in the seat of your customers and think about how well it relates to them. Identify elements from within each of the concepts that you like and look to gain agreement from your team on the preferred concept. Confirm your preferences for colours, fonts and logo style. Surveys can be conducted to identify design and detail preferences if required.
We take on board your feedback from the first brand review and continue the brand’s development. The fine tuning is really focused on securing the final version of the brand. We generally present a series of the preferred concept so you can make your preferred selection to take live.
If you are totally happy, the preferred selection can be locked in. From time to time, more work is required to finalise the preferred selection. Rest assured, we keep working on the branding until you are totally satisfied. The preferred selection is then finalised for you to use throughout your brand rollout.
Your selected brand is developed into a styleguide and the final versions are supplied to you in pdf, eps, jpg and png formats. The brand will also be applied to your preferred stationery selection including business cards, word letterheads & email signatures etc
Create a meaningful brand that captures the right feeling for your organisation, resonates with your customers & instills confidence for prospects to take action.
BRAND INTELLIGENCE WORKSHOP – Work with your personal brand director to secure the thinking that underpins your brand. The workshop will consolidate your brand thinking including the following outcomes:
Once established, you’ll have the foundation for creating a striking brand you can confidently stand behind and leverage off for years to come. The process is conducted either in person or via video conference with the key stakeholders in your organisation, guiding your team to capture the critical messaging that forms the foundation of your brand.
STUNNING LOGO DESIGN – We will create a selection of 3-5 logo design concepts for your review. We then work with your feedback to refine the brand to its final form…working until we achieve a solution to your total satisfaction.
BRANDING STYLEGUIDE – On approval, a styleguide is created that contains the fonts, colours and file formats of the logos required to maintain branding consistency for your organisation thereafter.
BRANDING STATIONERY – Your new brand will be applied to your preferred stationery selection including business cards, word letterheads & email signature
$3596 inc. GST